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Brown Thomas Christmas
Sorcha Maguire
I lead the graphic team at Brown Thomas Arnotts, directing campaigns, packaging and retail spaces across two brands and seven stores.
Twelve years building retail brands people want to walk into: first as Avoca’s only designer, then launching the look of Restoration Yard, now setting the creative direction for Ireland’s best-known department stores and the team that delivers it.
Brands I have shaped
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Brown Thomas
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Arnotts
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Avoca
Brown Thomas Christmas
About
I set the direction, then build the team to deliver it.
Being Avoca’s only designer taught me to make decisions that hold across packaging, print and a shop floor at once. Launching Restoration Yard meant defining a brand from nothing and seeing it installed. At Brown Thomas Arnotts I direct that work at scale: briefing, art directing and leading a team whose campaigns run from out of home to the window and every touchpoint in between.
Experience
Brown Thomas Arnotts2019 to present
Freelance2016 to 2019
Restoration Yard2016 to 2018
Avoca2012 to 2016
Education
Masters, Retail Branding and Commercial Design2012
Honours Degree, Visual Communications2010